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Joint letter on EPA and platforms – VP Séjourné

EucoLight - Publications
7 July 2026

We, a coalition of 88 associations from industry and civil society, therefore, urge you to ensure
that the forthcoming European Product Act includes the following:

  • For every product placed on the EU market, regardless of its sales channel or
    country of origin, a clearly identified economic operator must be established
    within the EU/EEA. This operator must be legally responsible for ensuring compliance
    with all applicable product, packaging, and Extended Producer Responsibility
    requirements. Without a responsible actor within EU jurisdiction, enforcement
    becomes ineffective and EU requirements effectively become optional for overseas
    sellers;
  • Online platforms facilitating the sale of products on behalf of sellers established
    outside the EU must, before the products are listed for sale to EU consumers, ensure
    that another economic operator established within the EU/EEA has ensured the
    compliance of the individual products. If the platform cannot demonstrate that such
    operator exists, the platform shall be considered the responsible economic operator
    for the placing of the products on the market;
  • Online platforms shall be deemed to be placing products on the EU market under
    EU product legislation where the conditions set out in Article 6(3) of the Digital
    Services Act are fulfilled;
  • Online platforms shall be recognised as the responsible economic operator
    whenever there is no other liable economic operator established within the EU/EEA,
    or where such an operator cannot be identified or traced.

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