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Non-compliant products bought at online marketplaces: 
a serious issue all over Europe
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Non-compliant products bought at online marketplaces: a serious issue all over Europe

19 October 2018

A workshop, hosted by Eucolight, the European association for lighting WEEE compliance schemes, gathered more than 100 experts to discuss about online sales of non-compliant products.

  • It ratified the absolute necessity to find solutions to make marketplaces responsible for products sold online both via collaboration with marketplaces, and amendment of legislation.

At the workshop, hold in Brussels on17 October the widespread availability of products through online marketplaces that do not comply with consumer safety standards, VAT requirements, and environmental obligations was discussed. High level speakers devised solutions focusing on who must legally respond to the non-conformity of the products and how can this responsibility be introduced into European and national legislation.

Ieva Vardanyan, Market Compliance Manager of the Lighting Industry Association (LIA), reported on a retail mystery shopper testing study. The survey revealed there were several products sold online with serious electrical safety risks. According to LIA just removing these products from the market can’t be the solution, changes in the law and stronger tools for market surveillance are needed.

Richard Allen, Lobbyist from Retailers Against VAT Abuse Schemes (RAVAS) described the large scale of VAT avoidance that can take place through online platforms. “Marketplaces have a great responsibility here. The European Union through VAT legislation and some Member States are supporting this approach and making marketplaces responsible. Spain, with the draft legislation on packaging and Germany, with new VAT obligations for marketplaces if the seller is not compliant, are examples of these initiatives.”

Nigel Harvey, Chief Executive of Recolight and Eucolight Vice President described a study undertaken by the WEEE Scheme Forum, to check the compliance of product sold through a major online marketplace with the WEEE regulations. This showed that 54% of power tools, 76% of LED lightbulbs, and 88% of fitness watches did not comply.

Commenting on the study, Nigel Harvey said: ‘Evidence shows there is large scale WEEE non-compliance sales through online marketplaces. High street retailers have, for many years, checked the compliance of equipment producers. Online operators could – and should – do the same. There can be no excuse for knowingly aiding the sale of products that break the law.”

Monika Romenska, Regulatory & Public Affairs Manager, of EXPRA (Extended Producer Responsibility Alliance for Packaging and Packaging waste) added “Distance sales already represent up to 20 – 30 per cent of the market across various waste streams in certain Member States. By avoiding paying for their collection and reprocessing costs, these sales distort the market: they impose an unfair cost on compliant producers, thus rendering these – mostly local companies – less competitive.”

The importance of greater consumer education was also mentioned. Triin Saag, of the European eCommerce & Omni-Channel Trade Association (EMOTA) argued, for example, that ”product safety is a two way street where consumers should also be educated.”

In the field of legislation, Hans Ingels of the European Commission, DG Growth, speaking about the Goods Package, has highlighted three inspiring principles to counteract an over-extended presence of unsafe and illicit products on the market:“1) working with businesses to prevent non-compliances instead of only policing the market; 2) fit-for purpose tools to check online sales of products and follow-up; and 3) improve cooperation between authorities across the EU.”

Equally, Bettina Lorz of DG Environment, supported coordinate enforcement actions at supra national/ national level. Arguing, in addition, that customs, tax and trading standards officials should work in a joined-up fashion with the environmental authorities on product regulation and enforcement: the Goods Package could be a good opportunity for implement this kind of synergy.

At the workshop positive experiences developed at national level with the potential to inspire larger application were also shared. This is the case of the Italian observatory Optime, presented by its President Davide Rossi, which engages on market surveillance activities on compliance in the electronic market. Optime is an Independent structure backed by stakeholders, and in continuous cooperation with Public Authorities, with the aim of defending legitimate operators which are subject to the unfair competition of those who are not respecting the law under different points of view, including VAT evasion.

Summarizing the discussions, Marc Guiraud, Secretary General of EucoLight, stated that: “It is urgent for policy makers and marketplaces to take action to address non-compliance of products sold online. On its side, industry, will continue its efforts to improve the current situation”.

Link to the workshop video:


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